I turned my workplace supervisor on to Edward Bernays' PR while we were commiserating on the topic of adverts and why they suck and why we avoid that disingenuous trash by all available means.
He then turned me on to archive.org, and I just had to let him have his moment.
"It's 2017 have you heard of The Internet Archive?"
"No, I guess I've been living under a Zuck."