Conversation

GILLETTE — A HALLUCINATION

https://jacobitemag.com/2019/01/17/gillette-a-hallucination/

Ah, don’t be so naive! We both know they just wanted to hack the FB discussion algorithm and play into the polarization game based on 40+ P&G studies according to which short-term brand attitudes absolutely don’t matter at all. “Any PR is good PR”-type deal. “Fuck it, let’s run with it,” ... “Yeah, there might be a temporary drop, but they’ll forget after one week and just remember Gillette,” ...