โYou painted a naked woman because you enjoyed looking at her, put a mirror in her hand and you called the painting โVanity,โ thus morally condemning the woman whose nakedness you had depicted for you own pleasure.โ
โThe spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.โ
โ John Berger, Ways of Seeing