ok time for tackle misconceptions, I see people who are believers in subliminals, and skeptics make errors... Believe it not but the subliminal ads for Cola study cited by proponants was not properly done, and for skeptics subliminals have been shown to work (much like hypnosis), but unless the person is a highly sugestable person it has got to be something they want, plus the subliminal should be still in the border between supralim otherwise it won't have any effect. (so not true sublims)