asciidoc is by concept very similar to Markdown and to Org Mode. Markdown is mostly just for the HTML, while Asciidoc and Org Mode and others like Restructured Text can be used for different types of documents. I am using Org Mode http://orgmode.org/ And I assign tasks to my clients by using Org Mode: I send them assignments in PDF files or text, and they send it back. I can track who did what. They don't even know how I am getting such nice and beautiful documents. Emacs with LaTeX is a much more than LibreOffice for example, it gives me more back in terms of productivity results.