... experts believe... the days of shoppers using plastic loyalty cards and collecting supermarket reward vouchers are numbered.
"This concept of swiping a card at the till is dated. It's not what attracts us to a supermarket," says retail analyst Natalie Berg of Planet Retail.
yes, you are correct
what attracts us to a supermarket is the fact that you can't just not buy groceries
stop trying to crowbar value-add onto something that's literally unavoidable!!!