in 2000, we nerds are concerned about web cookies, tracking gif. These are the issues you see bitching daily on news.
Today, with cloud, smart phone, it's a magnitude worse, and there's basically nothing you can do except not using a smart phone or computer.
part of the cause of this is fanaticsm in open source and FSF. Because when you push things that don't align with reality, you worsen your goal in the long run.