On the hope of regulating technology companies into not being evil, or being a bit less evil. Evil lite. I don't think this is going to work unless by regulation they mean the rigorous application of anti-monopoly laws. Just levying fines or talking in a stern manner isn't going to cut it, because that's happened to Microsoft and Google in Europe previously, with no subsequent behavior change.

I think a much better strategy than trying to regulate international megacorporations is to invest in democratic control of information infrastructure. Municipal mesh, funding Free Software development and things similar to that. If you're going to regulate then do things like switching IT funding for schools and publicly run organizations from Microsoft and Google software licenses to FOSS and FOSS-based maintenance. Zero percent of public money should be going to the usual monopolists.

https://www.theguardian.com/technology/audio/2018/feb/02/digital-dystopia-taking-back-control-podcast