It's always very hard to predict what toots are going to strike a chord with people, but I'm detecting a trend: If you share a somewhat generic and value-neutral observation that hits the nail on the head in terms of the zeitgeist, there's a good chance it'll get boosted widely. You have to give it just enough personal flavour to be appealing, but not so personal that people are alienated. I suspect that this is the same art that authors and journalists need to master to have mass appeal.