@natecull One might view it as the continued growth of the old school blogosphere after Twitter/Facebook tried to consume everything. They've used open formats and small building blocks like html, microformats, and open specs like webmentions, micropub, pubsubhubub, and even oStatus and Activity Streams to make it easier for people to do what they've been doing on sites like FB, Twitter, et al, but in a way that gives them the ability to own it themselves and have more direct control.