Conversation

As a marketing tactic, fear is amazing because it spreads itself. It's hardly surprising that Organic has been such a marketing success story.
If regulations hadn't hit back at "alternative medicine" making medical claims, their fear-based marketing might have shredded trust in real medicine like Organic has shredded trust in nonideological farming.
Without "regulating all the things", a poor outcome in itself, how do we counter this natural social bias toward trusting fear?