"[P]eople don’t like to be made to look ridiculous. [...] But Trump himself makes it the case that there are really only two options. Either Trump is the greatest US President... or else he is, at best, totally ridiculous. [...] As a result, there is no way to conceptualize the red-blue divide except as a red pill-blue pill divide... The reason Trump talks constant lies is, in part, to ensure the debate frame can only be: which side is constantly lying?" http://crookedtimber.org/2018/06/13/epistemic-sunk-costs-and-the-extraordinary-populist-delusions-of-crowds/