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  1. Ted Gould (ted@social.gould.cx)'s status on Sunday, 19-Aug-2018 21:26:13 EDT Ted Gould Ted Gould

    Hadn't heard about marketers being worried that the obsession with follower counts was leading to inauthentic interactions and hurting the impact of their influencer advertising. Has the potential to drastically change corporate social media. — https://marketoonist.com/2018/08/fake-influence.html

    In conversation Sunday, 19-Aug-2018 21:26:13 EDT from social.gould.cx permalink

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      fake influence and authenticity
      By tomfishburne from Marketoonist | Tom Fishburne
      A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juice engagement.
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