It looks like economists are finally learning humans are irrational
"Unless You Are Spock, Irrelevant Things Matter in Economic Behavior"
https://www.nytimes.com/2015/05/10/upshot/unless-you-are-spock-irrelevant-things-matter-in-economic-behavior.html https://noagendasocial.com/media/MdNCYBjsuwcpnBUYucg