When social media is working properly, stupid ideas get very small audiences and are almost instantly forgotten, which is what I saw here. Meanwhile on Facebook and Twitter everyone was falling all over themselves to share the article and send it traffic, so that they could talk about how stupid it was. The left is particularly bad at this - we're a scorn-powered free advertising machine for the right's dumber ideas, and we made that article Forbes' most-talked-about story of the year.