If a company collecting data goes bust, the data often gets packaged and sold. So the question when you sign up for a hot startup is not just if you’re happy sharing your data with them. But also, if you’re happy sharing the data with the company that buys them? The idea that data is an asset—that sometimes it is the only asset left when a startup goes bankrupt—is something that isn’t widely thought about outside the industry. It also may no longer be legal post-#GDPR. #bigdata #privacy