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Conversion rate optimization.

Your product is a funnel. There are multiple steps between the first time user sees your product and the moment he hands you money. Each step causes some drop off in number of people who follow to the next step.

Optimizing each of these steps increases the number of sales.

3 key types of conversions:

- Authentication (new user signups).
- Onboarding (new user experience taking them to receiving value).
- Purchase conversion (user buying your product).