Conversation

You know how video ads, video interstitials in online articles, have been getting more and more popular over the last few years?

That's because Facebook told everybody that people paid a lot of attention to video ads.

Turns out, THAT's because Facebook desperately wanted advertisers to buy the more-expensive video slots (instead of plain text or images) and falsified their viewing metrics, sometimes by a factor of /nine hundred/:

https://arstechnica.com/tech-policy/2018/10/advertisers-allege-facebook-hid-the-fact-that-no-one-watches-video-ads/