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@maiyannah @ninjawedding You lose the ability to target ads that way and targeted ads fetch rather a lot more than generic ads based on the content of a video. And that's on top of a rather substantial bill for materials and electricity which they currently do not have. And how many people really block ads? And how much of the really interesting demographics intersect with the ad blocking group? Consider that from a monetization perspective kids are probably one of the most interesting groups (they have money or can cajole parents into buying something and don't yet have optimal impulse control) but kids aren't likely to install an ad blocker themselves.
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@verius @ninjawedding According to the EFF almost half of people on the internet use at some sort of filtering method now. Of that, about another 40% of them use multiple methods in tandem.
It's more prevalent than you'd think (but I'd argue still not prevalent enough.)