Conversation

They always use the same filter on photos in tourist brochures. Contrast reduction, especially in shaded parts of the image, combined with heavy amounts of saturation ("Vibrance" filter). Also, make sure to take photos on a sunny summer afternoon, when the colour palette is warm and bright.

I do it to my own holiday shots because it looks great, but it's hilarious to see other people do it now, because it's painfully obvious how they did it.