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Yo - #guitarplayers I don't know if I take this at face value. I think Fender is trying to weasel in a Hello Kitty Tele...
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New Fender Study Shows That Women Account for Half of Emerging Guitar Market
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https://www.guitarworld.com/news/new-fender-study-shows-that-women-account-for-half-of-emerging-guitar-market

I would imagine that there will now be crying allowed at weekly cutting contests at the local jam sessions. Oh, and safe space too.