Conversation

One of the hardest parts of starting a business is to create the impression that you are a sustainable business, and not just a group of people pretending to be a business.

Many of the companies I've worked for were only pretending. I didn't know at the time, but whenever I worked in such a business, there was always a gut feeling that the work wasn't worthwhile.

Most of them have since shut down, and the few that didn't are barely staying afloat, despite being around for decades.