“Back when fMRI was developed, back in the ’90s, what we call the “bad old days” of neuroimaging, there was a lot of what we called “Blobology”: putting people in scanners and hunting around for “blobs” of activity in the brain.” ― http://nautil.us/issue/60/searches/why-happiness-is-hard-to-findin-the-brain
PS I have a feeling that we are still in “bad old days” of programing.