I was visiting an Adult Toy shop some time ago, and I was really awkwarded out by the negative words: "dirty", "sinful" that were associated with the products. There were others. I didn't keep a journal.
Like... Sex isn't dirty. Nor, for that matter, is it pure. It's also not inherently sinful, wicked, etc. Or naughty.
It's very off-putting to be seeing things advertised as "naughty", when you're a married dude getting supplies for the marriage. Like... no? This is healthy...