Unreasonably Adorable 🌮@JordiGH facebook did a huge push where they lied about video stats on their site and convinced everyone that video is the only thing that mattered online, so many places started getting rid of writers in favour of video people and when it wasn't working because it was all based on a lie the sunk cost fallacy made them push harder for video.
At least that is what I have seen anyway.
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