"The solution, then, is not to try to make shame storms well targeted, but to make it so they happen as infrequently as possible. Editors should refuse to run stories that have no value except humiliation, and readers should refuse to click on them. It is, after all, the moral equivalent of contributing your rock to a public stoning."
Shame Storm by Helen Andrews | Articles | First Things
https://www.firstthings.com/article/2019/01/shame-storm