It doesn't make sense to simultaneously speak out against Apple for their complete control over what users can and cannot do on their devices, and praise them for revoking Facebook and Google's enterprise licenses used to implement deeply disturbing surveillance programs.

Both are wrong. Facebook and Google shouldn't be doing what they're doing, and users should be able to opt out of Apple being the gatekeeper for their devices. Consequently, Facebook and Google should be able to run whatever apps they want on their own devices without Apple's blessing.