@aRandomCat Keep in mind OODA theory was developed to model aerial dogfighting, and then stretched to model more general warfare. It works for 1-on-1 adversarial situations that are fairly evenly matched.
Two opponents jockeying and reacting to each other is a closed system where each member's decisions depend on the other, so a slight timing or foresight advantage can be huge.
Perhaps the theory is being stretched too far when used in business context with endless competitors.