Remarkable that #Keybase, launched before #Mastodon, has 10 times less users. Even taking into account numerous Fedibots. Despite the fact that Keybase was built around social network aspect, idea gained by its creators from OKCupid startup.
Non-technical friends won't catch up on PGP no matter how many stickers you add.
On the other hand, I've used Fediverse as email and messenger for a year now. It has potential of becoming both decentralized *and* private. And suitable for non-tech folks.