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1. switching.social (switchingsocial@mastodon.at)'s status on Friday, 12-Apr-2019 08:47:22 EDT switching.social

   Just saw an interesting post from a major cosmetics manufacturer:

   "An audit of our social content and strategy demonstrated that on average, only 6% of our followers are serviced with our content in their newsfeed because we don’t pay to play. "

   ...they have millions of followers on Facebook etc, but almost no one sees their posts.

   Their response is to try promoting their own websites instead of ad-based third parties'.

   https://uk.lush.com/article/were-switching-social

   (Article name is a coincidence!)

   1. forteller (forteller@octodon.social)'s status on Friday, 12-Apr-2019 08:54:47 EDT forteller

      in reply to

      @switchingsocial Very interesting. I have a positive impression of Lush (which I don't have of many companies). They really should join the fediverse, maybe by implementing ActivityPub in Lush Player or something. Maybe you could contact them about this? :)