"The [NZ] Government and its agencies buy about a sixth of all advertising - so they could be spending more than $100 million on social media [ie corporate-owned #DataFarms]."
https://www.radionz.co.nz/programmes/two-cents-worth/story/2018687692/raw-power-in-the-internet-era
It's like watching them pay someone to punch the public in the face. Imagine the kind of privacy-respecting social web platform you could develop using #FreeCode, and host in the #PublicInterest, with $NZ100 million a year.