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  1. Electronic Frontier Foundation (eff@mastodon.social)'s status on Monday, 03-Jun-2019 13:50:03 EDT Electronic Frontier Foundation Electronic Frontier Foundation

    New research based on publisher data has found that using invasive tracking for ads brings publishers just 4% more in revenue than ads that don't rely on tracking. Publishers should reevaluate the real costs and benefits of invasive ads. https://www.eff.org/deeplinks/2019/06/research-shows-publishers-benefit-little-tracking-ads

    In conversation Monday, 03-Jun-2019 13:50:03 EDT from mastodon.social permalink

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    1. Research Shows Publishers Benefit Little From Tracking Ads
      from Electronic Frontier Foundation
      Advertising industry lobbyists have long argued that tracking users is necessary to power a publishing industry that makes its content available to users for “free”— despite a heavy privacy cost. Right now, a majority of publishers make money by working with advertisers that collect personal...
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