@Hamishcampbell We better never forget, though, that a *lot* of these problems evolved around one single issue: People expecting things on "the web" to be free while mistaking "free-as-in-free-speech" with "free-as-in-free-beer". People paying a fair amount of money for open, sustainable online services that matter to them would make most of the ad-driven business and all of its dark drawbacks (ad-blockers included) go away pretty quickly.