@kmicu@mastodon.social@ayo My take is that hype is *generated* by throwing a lot of money at marketing to sell the latest *product*.
Via simple means like buying airtime on 100 Youtube channels with substantial influence over period of two weeks. That initial organized push starts a hype wave and we all start getting an impression that ‘everyone talks about that new thing’. 🤷
All Jonkman Microblog content and data are available under the