http://strangehorizons.com/non-fiction/columns/freshly-rememberd-kirk-drift/ "Kirk Drift" makes an interesting argument: that despite Star Trek TOS being steeped in the sexism of its time, Kirk's reputation as a womanizer is mostly a retroactive reclamation by 80s-90s nerds seeking to bend him into a prototypical modern action hero and normalize a specific contemporary brand of nerd sexism.