mhoyeThe realization: the perfect audience for any advertising company is a person who’s impulsive, angry, frightened and tired. The cyclic relationships between what you see and how you feel and react means that any machine learning effort aimed at improving business outcomes for an advertising company will unavoidably optimize itself towards creating an audience that’s impulsive, angry, frightened and tired. The incentives don’t permit any other outcome, whatever the people working there say.
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