when a company advertises a "machine learning" or AI approach, we should ask them
- what is the model you're using? no, I won't accept that it's proprietary info.
- what is your training set? is the data complete? no, quantity is not good enough. where are the blind spots and how have you consulted with experts in the field to correct them?
- have you received peer review? If not, there's the door. come back when you have.