Conversation

There’s a “simple” solution to the decline in the quality of Google Search.

Make a replacement.

It wouldn’t even need to index a fraction of Google Search to produce decent results.

In fact, holding back on what it could crawl seems like a good idea.

In PageRank, the idea was to score pages by incoming link ratio.

What if you factored in reputation? Not like TripAdvisor. More like the degree of separation from a reputable page, and you refused to index low reputation links.