@GuerillaOntologist @wrb Here in Madison, we use the case of Isthmus Engineering all the time. During the Great Recession, they took rolling temporary layoffs and pay cuts, but no one was fired. Meanwhile, their competitors fired people left and right, and even closed down entirely. When the economy recovered, Isthmus was back up to speed immediately, while their competitors were gone or severely understaffed. Isthmus had record revenues for several years in a row, and are still well positioned.