When people use the term snowflake unironically, just remember they're quoting Fight Club, a satire written by a gay man about how male fragility causes men to destroy themselves, resent society and become radicalized. and that Tyler Durden isnt the hero but a personification of the main character's deep insecurities, and that his snowflake speech is a dig at how fascists use dehumanizing language to breed loyalty from insecure people.