@kaniini that goes for all the Belron glass and body chains actually.
Belron goes by many names all over the world:
Safelite in US,
Autoglass in UK,
Apple, Duro, LeBeau and Speedy in Canada,
Carglass in Europe and S. America...
They all usually cost less than the dealerships but more than local shops, and they use maybe not outright "counterfeit" products but at least the same inferior Belron imitations.
"$STORE_BRAND repair, $STORE_BRAND replace!"
Badly.