@adasauce I'm not sure what "lifestyle business" means in this context.
I hear "lifestyle" and I think of marketing/selling stuff like Harley Davidson: their motorcycles cost waaaaaay more than comparable bikes from other brands, but you're paying for the image and "lifestyle" associated with owning a Harley (also, better slap that logo on your truck, so people know you ride a Harley even when you're not riding your Harley). Obviously, that's not what you're talking about.