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https://www.buzzfeednews.com/article/briannasacks/mincemeat-tart-recipe-photo-mix-up

"And, because Spruce 'stands by everything we do,' Handelsman said the office was going to bake the tart with the ground beef 'and all try it.'"

But, they did (or whoever they commissioned to do the photos did). Maybe they didn't actually eat it, but someone *did* bake a so-called mincemeat pie that used ground beef instead of mincemeat.