Hypolite PetovanSurely the trick isn't to make people consciously NOT want the product while insidiously making them subconsciously crave it. That would be absurd.Why not? Especially in the US, people like to believe they have free will when in fact most aspects of theirs lives are controlled by corporations. So it would be a good strategy to NOT have people make the link between an ad and a purchase because it would feel forced and backfire.
I believe that the fact that you believe you're unaffected by advertisement when you may actually be is the exact goal American advertisers are shooting for.
I can't comment about the "ice cold" part because American restaurants are pouring about ten times too many ice cubes in the drinks I order, including tap water, so I do believe Americans like impossibly cold beverages.
Still, I get your drift, and in the same vein car commercials also are absurd. They show mid-size sedans in exciting environments even though they are made and mostly used for commuting. They show empty cities, romantic attraction to the drivers, sinuous mountain roads even though they know their product will never be used in either circumstances.
But it must work, otherwise they wouldn't pour billions of dollars in their ads, right?
All Jonkman Microblog content and data are available under the