>BMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features. > >A monthly subscription to heat your BMW’s front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for “unlimited” access for $415. >...
HSAAS - heated seats as a service
Next up, SWAAS - Steering wheel as a service - only $5*/day