part of the problem, I think, is that long-timers have evolved very efficient workflows, whereas newcomers who've come of age under surveillance capitalism got used to interfaces designed not for efficiency, but for exploitation of the useds. this creates a fundamental tension in which making interfaces more welcoming and familiar to the useds makes them far less efficient for everyone, for nobody's benefit (unless there is someone gathering the information made available by the inefficiencies, which we'd be better off avoiding)