Conversation

Read on a FreshDirect label:

LOCAL* ANGUS BEEF BURGERS

*Raised** within the mid-Atlantic region of the USA***
**Minimum 100 days
***NY, PA, NJ, MD, DE, WV, VA, or OH

Let's see. "Local", but according to Wikipedia https://en.wikipedia.org/wiki/Mid-Atlantic_(United_States), "the [mid-Atlantic] region typically includes the five states of New York (NY), New Jersey (NJ), Pennsylvania (PA), Delaware (DE), and Maryland (MD), the District of Columbia (DC), and occasionally Virginia (VA) and West Virginia (WV)." Ohio (OH) is more often considered as a Midwestern state.

So:

• Animals were born and raised possibly anywhere in the world.
• Were most likely brought to Ohio, about 500 miles (800 km) from New York City.
• Spent exactly 100 days there before being slaughtered.
• And were sold in New York City as "Local" meat.

Another #marketing victory for FreshDirect, good job everyone.