@h No doubt.
What made it interesting to me is that you could buy this thing, with little or no hacking tools/experience/etc. and have the fun of "building" your own game console, and even learn to write your own games.
At the same time you're covertly acquiring a Linux computer, that with a little more hardware you could start to get into Linux, FOSS, etc.
I could imagine giving this to a kid as a "gateway drug" of sorts without freaking-out their parents :)