Neither, I'm afraid. Although I'd be tempted to say that in general, nobody's immune to propaganda, no matter how crude or unappealing the message seems to feel.
No but that's the trick, you're trying to directly link an advert with a purchase when you might not even be aware of that link because it wouldn't be that explicit. Like I said, beyond the straightforward call to action that is more suited for online ads because you can immediately act (click) on ad banners, TV ads' goal seems to raise a general brand awareness that would play an indirect role in purchase motivation. It may not be the main factor, but the hope is that it's going to be enough to sway undecided people, just because they will have been familiarized with the brand earlier.
There's nothing subliminal about it, but it does target the subconscient by simple image/sound association. Of course it doesn't work on everybody, but if it did work on you, you probably wouldn't know about it.
I think you're trying to think about advertising in a direct suggestive manner, buy this, buy that. Sometimes they are this direct, but others are more subtle, trying to associate enjoyable sensory experience with their brand, in a bid you would associate these pleasing sensations later when exposed to the brand again and then motivate a purchase with the real psychological trigger being a step removed.
You'd think that food commercials would be straightforward, right? Show food, elicit hunger, "buy my sandwich", ka-tching. But these ads are shown at any time of the day, to any people, satiated or not. So you can be more subtle in order to catch everyone. Sure, you're showing food, but what if you showed food in an unconventionally esthetically pleasing way? What if picture-perfect food was, bear with me, literally flying?
Now that would be a sight to behold! Until the 3rd ad agency that ran the same idea because it's been working so well for their competitors, that is, but the deed is done. Food advertisement is now all about flying food, and not doing it would be considered marketing suicide.
Is it really working? No way to know, advertisement for brick-and-mortar shops and restaurants doesn't have the luxury of linking ad views with purchases, no conversion ratio to be extracted from tracking data. It is a little scary, but you know what would be scarier? Not running these ads, because everybody else is doing it, and Marketing has a budget anyway, extorted from upper management through sweet-talking learned in the priciest business schools.
Now, I don't know about you, but I'm clearly not neurotypical.
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I tend to agree with you and I don't mind this hard separation for production, but for development? The downside of this separation is that even if I had the privileges to setup the permissions on the development environment, I wouldn't know how to do it off the bat because I've never been involved with setting them up in the first place. 🤷♂️
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