@mangeurdenuage Social engineering such as this is definitely nothing new, it's just becoming grander in scale thanks to the emergence of technocracy.
Canada has something similar, except it is opt-in (for now) and gives rewards for good behavior instead of penalties for bad behavior (for now). They even call it "Carrot Rewards" as in "carrot and stick", which I find amusing.
Check it out:
https://www.carrotrewards.ca/home/